JUDIT JAMES

Did you know, only 35% of marketers said that understanding the ROI of their campaigns is “Very Important” or “Extremely Important.” What?! Measuring your ROI is the definite way to assess whether your marketing efforts are working and where to allocate budget. So to hear only 35% of marketers think the ROI of their campaigns means we should be discussing why it's important in addition to how to calculate your ROI more often.  But don’t worry, we’re on it. In this blog we provide the ins and outs of marketing ROI, it’s significance, and examples of how to use this measurement tool to your benefit. What is Marketing ROI?  Marketing Return on Investment (ROI) is a term used to describe the profitability of an organization’s marketing efforts. For every $1 you spend, how much are you generating back? This is the question that you are trying to answer by calculating your marketing ROI. Given that one of the core purposes of marketing is to drive sales, it is critical to under...

Every single day, thousands of beginner traders jump into the financial markets with the exact same dream: to quit their jobs, make easy money, and get rich quick. They blindly believe that the stock market is the ultimate solution to all their financial problems. They think it is a magical money machine where anyone with a laptop can become a millionaire overnight. But if you enter the market with that mindset, you aren't an investor. You are a target. Before you risk a single dollar of your hard-earned savings, there is a simple story you absolutely must read. It exposes exactly how the financial world manipulates human psychology, massive capital, demand, and supply. The Story: The Smart Businessman and the Villagers Years ago, a well-dressed businessman arrived in a small, quiet village. He walked up to the locals with a rather unusual request: he wanted to buy chickens, and he was willing to pay $7 per chicken. This was an amazing price, considering the actual, normal market ...