JUDIT JAMES

Let's face it: we're living in a digital-first world. In fact, the number of  people online  reached 4.54 billion, an increase of 7% from 2019. And today's consumers are comfortable shopping for groceries, clothing, vacations, and even cars online. So if your company wants to reach consumers today, it's important for organizations to have a solid digital marketing strategy. To do this, digital marketers must make use of a variety of digital marketing channels, from email marketing to social media. To help you figure out how to do this, we will explore the who, what, why, and how of digital marketing in this blog. We'll outline the advantages of different marketing channels and showcase examples that you can use to inspire your own marketing strategy. Keep reading for the full scoop.  What Is Digital Marketing? This is a big question to answer, so we’ll start with the definition of digital marketing. Put simply, it is a term used to describe how your business achieve...

Product, Price, Place, Promotion. If you read the first line and thought “ah the 4ps of marketing”, then you probably know a thing or two about the marketing mix. And if you  really  know this model, you’ll know there are three more: People, Process, and Physical Evidence. But maybe you're wondering, what even is the marketing mix?  Before we answer that question, let’s go back to basics and understand where the term came from; marketing. As many modern marketers have learned, the foundation of marketing is putting the right product in the right place, at the right price, at the right time. Simple right? The hard part is doing it well.  Marketing is all-encompassing as it’s present in all stages of the business cycle: market research, analysis, product development, distribution methods, sales, and understanding your customer’s interests. And marketers use  campaigns  as a way to execute this journey.   So, what is a marketing mix exactly? Rea...

In order to attract customers to your business, you're going to need to first attract their attention. And with hundreds (if not thousands) of competitors in most industries, a marketing communication strategy is your chance to outline how you plan to capture the attention of consumers and entice them to interact with you. For anyone wondering why an integrated marketing strategy is necessary, we'll break down how to develop a marketing communication strategy that targets the consumers you want to reach and drives sales. After all, as a business generating revenue is the end goal, right? What is a marketing communication strategy? In essence, the definition of a marketing communication strategy is how your business plans on conveying a particular message to your target consumer through different mediums. Let's break down the three core elements on an integrated strategy: The message: What you want to say The target: Who are you speaking to The medium: What channels you ar...

When it comes to digital marketing, people place a lot of emphasis on aspects such as “viral content” and “user engagement.” While these two play an important role in your marketing strategy, often, they don’t provide a clear picture of your business performance. Essentially, they don’t help you determine how the money, time and effort that you’re putting into your business impact its overall performance. If you want to have a better understanding of how the different pieces of your marketing puzzle, calculate your return on investment (ROI). The ROI is the surest way of assessing whether you’re allocating your budget effectively. In this post, I've compiled key statistics that you should know regarding digital marketing ROI. Key Digital Marketing ROI Statistics The average return on investment from email marketing stands at 122%. Based on an eMarketer study , investing in email marketing has one of the best yields with an ROI of 122%. To put this into perspective, this rate is 4 t...